.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as adapted to snagging billions in financial backing annually, have increased nearly $360 thousand until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That downturn is due to market saturation, elevated regulative stress, as well as financial uncertainties.ADWEEK talked with 5 VCs that remain to buy adtech firms, despite these difficulties, about what they are looking for and what they steer clear of. Possibly unsurprisingly, these financiers are targeting possibilities in privacy-focused technologies as well as industry-specific places such as connected TV.